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If you are not a gifted wordsmith then the idea of writing a set of emails is a chore that is never looked forward to. Unfortunately it is one of those jobs that cannot be avoided if you want to take advantage of your email list and use the auto-responder facility. Every affiliate marketer knows that most sales hardly ever come from the original visit to the product sales letter. The main purpose of the landing page is to save the email address of anyone who has expressed an interest in the product. The main job of the auto-responder emails to go out and bring back the order.

How do you go about constructing these emails? You could simply write about the product, or some other factual topic of interest. This type of content can be important when building rapport and trust with your potential customers, but unfortunately they don't make any sales.

No, there is no getting away from it, you need to be able to write hypnotic messages that are worth their weight in gold. This is easy to say but really difficult to do well. You could, of course, pay someone else to writethe killer copy. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

Can you learn to write killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The principles are simple and the skill lies in getting the content right. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which states very clearly what the product features and benefits are. It will set the foundation and describes the product in some detail and identifies why the reader will not be able to live without the product.

Email 2. The second email is the most significant. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. The third and final email that gets the sale. From the previous two emails you have built up a rapport , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to get the order. The proven approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the more chance there is of a sale.

The ability to construct emails for your auto-responder is a good skill to learn as it will dramatically increase your eanings. As in all things, practice makes perfect and as long as you follow the basic principles you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to maximise their impact. If you can lay your hands on any of these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.

Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com